Fashion Business Uncovered.

As I had mentioned in my last blog, I was invited to speak at 2 different events. The second one I am about to share is pretty amazing as it helps students in the fashion business industry grow their passion into an actual profitable business. The speakers invited ranged from different sides of the industry. CEOs of big companies such as Birks and Aldo, designers from Lamarque, Sheertex and more. So, for me to have been invited to speak alongside these wonderful people, was a humbling experience. It doesn’t matter if you do big or small things in your life, as long as you do them with great love is what matters. In 2020, I am more confident and surer of where my business is headed and I am certain of my capabilities and with the help of wonderful people, I shall make things happen. I am currently rebranding, and I have finally found the logo to stick with for the next while. Super excited!
Fashion Business Uncovered is a student-run conference that aims to demystify the intersection between fashion and business, helping young professionals find their place in the industry. This is what I loved about them; it’s run by students for students. When I graduated from fashion school, I had an idea of what life would be like as a designer, but reality gives you a different end game. Out of internship and into my first designing position, I felt weird and unsure of what it was like to have my own business. Creativity was out of the question and so was having an opinion. I am not like that, the reason why I went into the field is to be exactly who I am. So, after years of working for others, I took the baggage I gathered and winged it to make what I have today.
On my panel, I met two other amazing artists, a suits designer and a fashion design teacher at LaSalle College. What I like about the whole experience is that we were simply unafraid to be raw with our feelings, successes, and failures. We each shared the good, the bad and the ugly of the fashion world. I came out of this conference much more focused. I was not afraid to help those who had questions for me and most importantly, be a mentor to those who need it most.

Both those events gave me the courage and power to keep fighting for my dreams. To have people find me as an inspiration is a boost, to say the least. Even though it wasn’t the first time that someone came up to me to tell me that, this time it was different because I finally started believing in my abilities. Not to sound cocky or over-confident, but I am sure you guys know the feeling…faking it was my forte and now I am finally proud of my achievements (even though they seem little). In my 33 years of life, I have done a lot, met so many amazing people, went to many amazing places. There is so much more for me to do and learn. I am wide open for whatever comes and thankful for all the opportunities I get along the way.


I got an excellence badge! MAX award!

Starting 2019 with a lack of confidence in my abilities to put out content or create new things, I felt lost and confused so I retrieved into a cocoon or a shell…sort of like a turtle. I fuelled up whatever energy I had in me to rebuild myself and my confidence. I was all over the place within my ideas and couldn’t seem to make anything work. Although I took much of 2019 to spend time with my daughter, I feel like it was sort of an excuse not to be out there and face my insecurities. I came back from Palestine a little jaded and lethargic. I felt out of context in every aspect and part of my life. I didn’t connect with others as I used to and I very much-loved solitude. As the year went on, I was finally trusting myself again to be out there in the world and to work on my fashion again…although I didn’t truly stop, I was still not as active as I used to be. In the last 4 months of 2019, I finally felt fresh and that’s when the right opportunities came knocking at my door. I was surprised, to be honest, I thought they were prank calls at first but when the organizations insisted on having me speak at their events, I felt humbled, touched, confused, just confused…even now, talking about it, I am still confused. I never thought low of myself as much as I did coming back from Palestine. I just let myself go, which felt almost irreparable. I made myself sick. I was never that confident anyway, but I always tried to keep my head high and fight for what I believed in. To have arrived at a pathetic level was a little astounding to me.


So obviously, at first, I didn’t want to speak at the events, but my husband and family pushed me to get out of my comfort zone. In November, MAX invited me to talk about my achievements in the fashion industry as a Muslim girl. To talk about the realities of my job; the ups and downs that come along with it. I didn’t know where to start, but all I knew is that I can only be myself. And myself I was. I was very silly, very funny, very all over the place but most of all very vulnerable and honest. I am a humble little working woman who sometimes struggles to make ends meet. Truth us, behind the scenes, there are many pop-up shops or events I do where I barely break-even. And that’s not what you want in business. You always want to strive and shoot for the starts.


Anyway, getting back to MAX! MAX is an organization built by professionals for professionals to elevate the brand of Muslims in Canada. Its purpose is to motivate and educate the younger generations of Muslims to excel at what they do and to reach their goals. This organization is there to help the youth understand the struggles of life and to push forward to achieve their dreams, one at a time. I was a mentor with them in 2018, and I loved helping my mentee understand the realities of the fashion industry. I guess with that, they decided to give me a badge of honor and have me as a speaker at their event. An event that awards Muslim professionals with excellence. They were proud that I was self-made and was able to put my message out there despite my very apparent “physical disability” (aka my veil). I, alongside other professionals, shared my journey with many and although scary, it was so freaking amazing! Answering questions and making your point and mingling and networking…the whole thing was a dream. I was so lucky to have met other amazing artists in graphic and in theatre. They are as passionate (if not more) and as brave to face the world to prove their point and to follow their dreams. We all try to pave the way for younger generations and allow them to not be afraid to go against the current. Being Muslim is hard these days, to be entirely honest, and it’s sometimes scary, I am not gonna lie. You never know what will happen to you because you can easily run into a psycho that might punch you while leaving the train (it happened to me recently, just saying). Us, Muslim women, are under the radar and have to work a thousand times harder to prove our place in society. This event pushed me and inspired me to hustle a lot harder now and to positively contribute to society, as a leader, as a Muslim woman, and as an artist. There is a place for change, and I believe that the right people will listen and help in making things happen.