Fashion Business Uncovered.

As I had mentioned in my last blog, I was invited to speak at 2 different events. The second one I am about to share is pretty amazing as it helps students in the fashion business industry grow their passion into an actual profitable business. The speakers invited ranged from different sides of the industry. CEOs of big companies such as Birks and Aldo, designers from Lamarque, Sheertex and more. So, for me to have been invited to speak alongside these wonderful people, was a humbling experience. It doesn’t matter if you do big or small things in your life, as long as you do them with great love is what matters. In 2020, I am more confident and surer of where my business is headed and I am certain of my capabilities and with the help of wonderful people, I shall make things happen. I am currently rebranding, and I have finally found the logo to stick with for the next while. Super excited!
Fashion Business Uncovered is a student-run conference that aims to demystify the intersection between fashion and business, helping young professionals find their place in the industry. This is what I loved about them; it’s run by students for students. When I graduated from fashion school, I had an idea of what life would be like as a designer, but reality gives you a different end game. Out of internship and into my first designing position, I felt weird and unsure of what it was like to have my own business. Creativity was out of the question and so was having an opinion. I am not like that, the reason why I went into the field is to be exactly who I am. So, after years of working for others, I took the baggage I gathered and winged it to make what I have today.
On my panel, I met two other amazing artists, a suits designer and a fashion design teacher at LaSalle College. What I like about the whole experience is that we were simply unafraid to be raw with our feelings, successes, and failures. We each shared the good, the bad and the ugly of the fashion world. I came out of this conference much more focused. I was not afraid to help those who had questions for me and most importantly, be a mentor to those who need it most.

Both those events gave me the courage and power to keep fighting for my dreams. To have people find me as an inspiration is a boost, to say the least. Even though it wasn’t the first time that someone came up to me to tell me that, this time it was different because I finally started believing in my abilities. Not to sound cocky or over-confident, but I am sure you guys know the feeling…faking it was my forte and now I am finally proud of my achievements (even though they seem little). In my 33 years of life, I have done a lot, met so many amazing people, went to many amazing places. There is so much more for me to do and learn. I am wide open for whatever comes and thankful for all the opportunities I get along the way.

Design Inspiration

Partners in crime…

I have been friends with Miss Katie for a while and she’s amazeballs. We met while working at Joshua Perets. We were both assistant designers at the time….and through our miseries, we became friends. Our love for Daddy Yankee, cheap sandwiches from the convenience store, sweaters and fries, made us inseparable. Oh!!! And crying in the bathroom together too (true story!!)…Although we were literally working 2 inches away from each other, we wrote each other notes like we were back in grade 5. Always having fun while hustling.

Even though we only worked together for a year, I felt like we knew each other for ages. At the time, we even planned to open a store together and call it Glitz & Glam. I don’t remember who was glitz and who was glam, but we were definitely set on doing that. Then life took us different places. We grew, we traveled, we worked at our own projects and paths…but we still maintained contact. Seeing Katie evolve was pretty spectacular. She had mad sketching skills when we worked together, but now she’s got killer graphic skills.

I wanted to share with you some of her work. She’s a freelance graphic designer and does some pretty sick work…You’ll love it!! Not only is super talented, but she’s generous, she’s kind, she’s smart and she can make anyone just plain giggle!! I asked her a few questions, keep reading below to get to know her a little.


1 – Why did you study fashion design?

I ended up in fashion design by accident. I’ve always been creative and knew I wanted to do something creative “when I grew up”. I guess I’ve always liked clothing and took sewing lessons as a kid. In high school we had to do volunteer hours and though a classmate who was into musical theater I ended up helping with costume and being a dresser for Joseph and the Technicolor Dream Coat. I loved the excitement backstage and after high school when I decided Fine Arts wasn’t going to get me into a paying career I applied to a bunch of schools for a bunch of different creative trades like film-making. A family friend had attended Lasalle College in Montreal and I had applied there since you could specialize in costume. They had accepted me and two weeks before the semester started they called me and asked if I was coming or not. After graduating I just ended up getting work in apparel and footwear and that is how I’ve ended up where I am now.


2-Why the change of course? From fashion to graphic?

I still consider myself in fashion but I am usually more into the Graphic side of things like CADs or technical sketches. I really like it because it is a quick way to get a sneak peak at what the final garment will look like instead of waiting on samples to roll in. Adding and developing prints to put on these sketches just brings the garment to life even more and I find that really exciting.

3-What inspires you and what keeps creativity rolling?

Everything inspires me. Keep me away from Pinterest!! I usually love bold prints and colors! Right now I think Mara Hoffman can do no wrong! Seeing these images just makes me what to make things. Anything!


4-Where do you aspire to be a few years from now?

The design industry can feel really corporate and the end goal would be to be fully self sufficient though a contract/ freelance/ personal company way. I love learning how to make new things and different things so I enjoy building on my skill set and who knows what opportunities will come along.


Can we all take a moment to fall in love with the banana print!! Ughhh <3

If you want to check more of her work…you can find her on  Instagram @katiegriffindesign! Don’t be shy peeps and hit the follow button.

Until next time.

Cheers xo